Paid Social Marketing

Social media lead generation campaigns in Columbia, SC

Capture your local market. We build custom visual advertisements on Facebook and Instagram to attract local clients, backed by instant automated follow-up.

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Convert scrolling attention into qualified leads

Facebook Lead Forms Setup

Advanced Dynamic Retargeting

Visual Ad Creative Building

Instant CRM & Text Routing

How we drive customers on social platforms

Demographic Targeting

We build custom target audiences based on geographic zones, homeownership status, age ranges, and interests, placing your services directly in front of ideal customers.

Dynamic Retargeting Funnels

Don't lose people who visited your website. We set up Meta Pixel tracking to display custom testimonials or project videos to previous site visitors on their social feeds.

Visual Creative Building

We write persuasive ad copy and organize local project pictures or client video reviews into high-performance visual ads that stop users mid-scroll.

Immediate Text Dispatch

When a user submits their info via a Facebook lead form, our CRM triggers an instant text to their phone. We bridge the gap from social media lead to scheduled call within 60 seconds.

Our Framework

How Your Social Presence Come Together

We build consistent, trust-driven social pages and run localized ad campaigns.

1 Strategy & Branding

We establish your brand voice, select target local zip codes, and design visual style guides.

2 Profile Tuning

We optimize Facebook and Instagram profiles with high-contrast logos and clear service summaries.

3 Content Plan

We schedule branded project highlights, customer reviews, and seasonal promotions across profiles.

4 Campaign Setup

We design localized ad creatives, configure conversion tracking, and link leads to Saluda Lead Hub.

5 Refinement

We analyze ad click-through rates weekly, optimize target budget spend, and update creative visuals.

Brand Awareness

Social Media Marketing & Ads

Build visual trust across Meta profiles and retarget active buyer groups.

Social Media Ads Management

Highly targeted Facebook and Instagram campaign creation, visual ad design, and tracking configuration.

Starting at $499 /month

+$400 setup fee | Ad spend paid separately

Meta Pixel & custom conversion API tracking
Creative ad visual graphic generation
Dynamic retargeting setup to database audiences

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Social Media Posting

Keep your profiles active, professional, and consistent with branded updates and reviews.

$ 550 /month

Or $495/month when combined with another service

4 branded Facebook & Instagram posts per week
Branded review graphics and caption copywriting
No long-term commitments (cancel anytime)

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Peace of Mind Included

Month-to-Month Service

Use the system month-to-month without locking your business into a long contract.

Customized for Your Business

Your setup and workflows are tailored to the way your team actually handles calls, leads, and follow-up.

Built and Supported for You

You get a complete, supported system so your team can focus on customers instead of managing software.

Social Media Marketing & Ads Frequently Asked Questions

Everything you need to know about our social advertising campaigns, retargeting setup, and brand posting services.

Which social platforms should my home service company be on?

For contractors and local trade services, we focus heavily on Facebook and Instagram. These platforms are excellent for building local trust, showing off project transformations, and running highly targeted local lead generation campaigns.

What is the difference between Social Media Ads and Social Media Posting?

Social Media Posting keeps your active pages updated with fresh content to build trust with prospects who search for your name. Social Ads use Meta's ad platform to actively target and acquire new customers who don't know you yet.

Do you provide the images and videos for posting?

We design custom, branded graphics, review highlights, and promotional posts. We ask that you send us high-quality photos of your completed projects, crews, and work trucks, which we then turn into engaging social posts.

How much should I spend on Facebook and Instagram ads?

We recommend starting with an ad spend budget of at least $500 to $1,000 per month for Meta Ads to test creatives, target local zip codes, and generate a predictable stream of leads.

Can social media leads be sent directly to our CRM?

Yes. We connect your Meta Ads account directly to the Saluda Lead Hub CRM. Leads from Facebook Lead Forms are sent instantly, triggering immediate automated SMS follow-ups to turn them into bookings.

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Talk to an Expert

How does this look for your business? Let's discuss your current lead channels, identify where opportunities are slipping through the cracks, and outline a customized plan to plug those leaks.