Paid Search Marketing

High-intent Google Ads built for local service companies in Columbia, SC

Stop throwing money away on unqualified clicks. We build custom campaigns targeting users who are ready to hire, backed by instant automated follow-up.

Interested in pricing? View pricing details →

We help you choose the right Google Ads campaign.

Local Service Ads

Search Ads

Display / Retargeting Ads

YouTube Ads

Faster Lead Response

Follow-up faster and win more jobs

However your leads reach you — by phone, form, message, or online booking — fast follow-up matters. Saluda Digital can add AI-powered follow-up that responds to new leads, answers questions, and helps move them toward an appointment.

AI follow-up is available as an optional add-on to Google Ads management. Explore AI-powered follow-up and automations.

How we make the most of your ad budget

High-Intent Keyword Targeting

We target searches that show someone is ready to hire, rather than spending your budget on people who are only looking for information.

Negative Keyword Pruning

We filter out irrelevant searches so more of your ad budget goes toward people who are actually looking for your services.

Weekly Campaign Optimization

We review and adjust your campaigns each week to improve performance and make better use of your ad budget.

Call and Conversion Tracking

We track which ads and keywords are generating calls and leads so we can see what’s working and make smarter decisions about your ad spend.

Our Framework

How Your Campaigns Come Together

We take care of the setup and launch so your campaign starts with the right targeting, tracking, and structure in place.

1

Account Review & Goals

We review your current advertising, goals, service areas, and budget to build the right campaign strategy.

2

Keyword Reseach & Setup

We identify the searches most likely to bring in qualified leads and build your targeting around them.

3

Ad Copy & Landing Pages

We write relevant ads and make sure the landing page gives people a clear next step.

4

Campaign Launch

We launch your campaign with the settings in place when you've approved everything.

5

Audit & Optimize

We monitor performance and make ongoing adjustments to improve results over time.

Google Campaigns

Choose the level of Google Ads management that fits your goals.

Drive high-intent buyers searching for your specific trade services right now.

Starter

$595 /mo

One-time setup fee: $595

  • One core Google search campaign

  • Best for $1,500–$2,500 monthly ad spend

  • Negative keyword lists & click auditing

  • Basic call tracking & reporting dashboard

Growth

$ 795 /mo

One-time setup fee: $775

  • Two to three campaigns running in parallel

  • Best for $2,501–$3,500 monthly ad spend

  • Competitor keyword targeting strategies

  • Advanced call recording and leads dashboard

Scale

$995 /mo

One-time setup fee: $975

  • Four to five high-performance campaigns

  • Best for $3,501–$5,000 monthly ad spend

  • Full demographic bid adjustments

  • Advanced CRM database syncing

Advertising spend is paid directly to Google and is not included.

Conversion-focused Google Ads landing page: $200

Add Faster Lead Follow-Up to Your Campaign

Add a Speed-to-Lead AI agent to respond to new ad leads within seconds, ask qualifying questions, and help move them toward an appointment while their interest is still high.

Google Ads Frequently Asked Questions

Learn how the system works, Everything you need to know about our Google Search, Local Services Ads (LSA), and campaign setups. what you can choose, and how we build it around your business.

How fast will my campaigns start generating leads?

Google Ads campaigns go live within 7-10 business days after onboarding. Since search campaigns target active searchers, you can expect leads and phone calls to begin as soon as the ads go live.

Do you require a minimum ad spend budget?

While we don't enforce a strict minimum, we recommend starting with at least $1,500/month in ad spend to ensure your campaigns have enough data to optimize and generate a steady flow of calls.

Who pays for the Google advertising spend?

Ad spend is paid directly to Google. You will link your credit card directly to your Google Ads account, and Google will bill you directly for clicks. Our monthly fee covers campaign management, copywriting, design, negative keyword grooming, and reporting.

Do you build landing pages for the campaigns?

Yes. To get the highest conversion rate, we build custom, high-converting landing pages tailored to your trade services. Landing pages are included for a one-time fee of $200.

How do you prevent junk clicks or competitors clicking my ads?

We set up strict geotargeting, schedule ads to run only during business hours, and continuously monitor search term reports to prune out negative keywords. We also install IP-blocking click auditing tools to prevent repeat competitor clicks.

SCHEDULE YOUR STRATEGY CALL

Let's find the right solution for your business.

Tell us what you're working on, and we'll help you figure out which marketing or follow-up solution makes the most sense for your business.

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