Paid Search Marketing

High-intent Google Ads built for local service companies in Columbia, SC

Stop throwing money away on unqualified clicks. We build custom campaigns targeting users who are ready to hire, backed by instant automated follow-up.

Interested in pricing? View pricing details →

Advertisements focused strictly on lead-to-booking metric

Negative Keyword Management

Local Service Ads (GBP) Setup

Call Tracking & Recording

Instant SMS Auto-Responder

How we maximize your ad spend efficiency

High-Intent Keyword Targeting

We bid on search queries that indicate a user needs immediate help (e.g. "emergency plumber near me" or "HVAC repair today") rather than generic informational keywords.

Negative Keyword Pruning

We block your ads from appearing on searches like "jobs", "DIY", "cheap", or "training", ensuring your budget is spent exclusively on ready-to-buy customers.

Advanced Call Tracking

We trace every phone call back to the exact keyword and ad copy that generated it. This lets us continuously optimize and fund only the campaigns that actually convert.

Instant AI Nurturing Integration

When a user submits a form on your ad landing page, our AI system immediately texts them within 30 seconds. Speed-to-lead is the single most critical factor in winning ad leads.

Our Framework

How Your Campaigns Come Together

We guide your business through a structured launch roadmap to ensure targeted search traffic from day one.

1

Audits & Goals

We audit past campaigns, define target monthly lead goals, and set up your Google tracking account.

2

Keyword Setup

We research local buyer keywords and configure negative keyword lists to prevent wasted ad budget.

3

Ad Copy & Landing Pages

We write click-optimized ad headlines and build high-converting landing pages tailored to your trade services.

4

Campaign Launch

We launch search campaigns, connect call-tracking parameters, and sync leads to Saluda Lead Hub.

5

Audit & Optimize

We monitor search queries weekly, block non-converting keywords, and adjust bid adjustments to lower cost-per-lead.

Google Campaigns

All-Google Management

Drive high-intent buyers searching for your specific trade services right now.

Starter

Best for focused city markets targeting a single core trade category.

$595 /mo

One-time setup fee: $595

  • One core Google search campaign

  • Best for $1,500–$2,500 monthly ad spend

  • Negative keyword lists & click auditing

  • Basic call tracking & reporting dashboard

Growth

Expand your reach across multiple surrounding towns and services.

$ 795 /mo

One-time setup fee: $775

  • Two to three campaigns running in parallel

  • Best for $2,501–$3,500 monthly ad spend

  • Competitor keyword targeting strategies

  • Advanced call recording and leads dashboard

Scale

Max visibility for multi-crew teams or larger regional service centers.

$995 /mo

One-time setup fee: $975

  • Four to five high-performance campaigns

  • Best for $3,501–$5,000 monthly ad spend

  • Full demographic bid adjustments

  • Advanced CRM database syncing

Advertising spend is paid directly to Google and is not included.

Conversion-focused Google Ads landing page: $200

Add Faster Lead Follow-Up to Your Campaign

Add a Speed-to-Lead AI agent to respond to new ad leads within seconds, ask qualifying questions, and help move them toward an appointment while their interest is still high.

Peace of Mind Included

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Month-to-Month Service

Use the system month-to-month without locking your business into a long contract.

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Customized for Your Business

Your setup and workflows are tailored to the way your team actually handles calls, leads, and follow-up.

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Built and Supported for You

You get a complete, supported system so your team can focus on customers instead of managing software.

Google Ads Frequently Asked Questions

Learn how the system works, Everything you need to know about our Google Search, Local Services Ads (LSA), and campaign setups. what you can choose, and how we build it around your business.

How fast will my campaigns start generating leads?

Google Ads campaigns go live within 7-10 business days after onboarding. Since search campaigns target active searchers, you can expect leads and phone calls to begin as soon as the ads go live.

Do you require a minimum ad spend budget?

While we don't enforce a strict minimum, we recommend starting with at least $1,500/month in ad spend to ensure your campaigns have enough data to optimize and generate a steady flow of calls.

Who pays for the Google advertising spend?

Ad spend is paid directly to Google. You will link your credit card directly to your Google Ads account, and Google will bill you directly for clicks. Our monthly fee covers campaign management, copywriting, design, negative keyword grooming, and reporting.

Do you build landing pages for the campaigns?

Yes. To get the highest conversion rate, we build custom, high-converting landing pages tailored to your trade services. Landing pages are included for a one-time fee of $200.

How do you prevent junk clicks or competitors clicking my ads?

We set up strict geotargeting, schedule ads to run only during business hours, and continuously monitor search term reports to prune out negative keywords. We also install IP-blocking click auditing tools to prevent repeat competitor clicks.

SCHEDULE YOUR STRATEGY CALL

Talk to an Expert

How does this look for your business? Let's discuss your current lead channels, identify where opportunities are slipping through the cracks, and outline a customized plan to plug those leaks.

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